Listen2Youth, Inc. is a marketing research firm specializing in ethnographic research that focuses on understanding the relationship between consumers, technology and the user experience. Listen2Youth specializes in technology users in the youth and professional consumer markets.
Our team has extensive experience working in high technology and consumer marketing—from hardware, to software and services. We bring that unique perspective to the analysis of data provided by our panels to deliver meaningful and actionable recommendations that strengthen your product development, marketing and sales strategies.
Jennifer Carole,
President
Jennifer has been working in strategic marketing in high technology for over twenty years. She has experience working with large, Fortune 100 companies as well as start-ups, helping them with brand development, messaging and marketing programs.
Prior to running her own marketing consultancy, Jennifer was the Director of Brand Marketing at Adobe Systems where she was responsible for naming, the web, packaging, customer marketing and consumer research. She has also worked for Lucent, Octel, Borland and agencies including Siegel+Gale and Catchword Branding. Jennifer has a B.A. from UC Davis and a MA in strategic marketing from CSU Sacramento.
Lynn Worley,
Vice President
With over 20 years in high technology marketing, Lynn has experience helping technology companies launch new products/channels and develop and execute sales and marketing programs. She has experience working with Fortune 100, mid-range and start-ups companies to help them execute product and channel marketing strategies.
Prior to her role as a marketing consultant, Lynn was Marketing Manager at Octel Communications responsible for pricing, competitive analysis and market research and analysis. She also worked for Lucent Technologies and Pacific Bell in marketing and business development. Lynn has a B.S. from Oregon State University and an MBA from UC Berkeley.