The Listen2Youth Panel

Bring your questions to our youth panel, ages 13 to 25, from countries all over the world.

They “tell it like it is” when answering your questions - giving unique insights into the how and why of the user experience and what would make it better.

We have close working relationships with the members who reveal trends that shape the future. Panel members stay with us for at least one year, so we track their preferences and user experiences over time.

Proprietary Panels

Understanding your customers is vital and many companies are establishing customer panels to improve sales.

These proprietary panels operate under a non-disclosure agreement to evaluate pre-release products, competitor products, your marketing efforts, and more.

We’ll work with you to create the right panel to meet your needs and then we manage the relationship and the on-going research and analysis.

Research Methodology

What Is Ethnographic Research?

Savvy businesses are using ethnographic research, in key markets, to better understand their customers’ user experiences. It is helping them shape product development, understand the sales process, measure how users respond to marketing campaigns and determine how to make them more relevant and effective.

By following a small group over a period of time, this “use case” research allows companies to draw larger conclusions and identify emerging trends that shape the development of future products and services—giving you a competitive advantage.

If you have an idea for new research, would like us to speak at your event or just want to talk, drop us a note or call 831.239.6496 (Pacific Time).

Recent Research Findings

While TV is still the device of choice for a quality viewing experience, 50% of our panel members watch TV programs on their computer because it lets them control the experience.
90% of teens don’t care as much about the technology as they do about their relationships. The best deployments help teens further their relationships.
More than 80% of older adults are most likely to blame themselves for technology gaffs; while nearly 90% of youth will blame the provider.

Getting Started: A Five-Step Process

Listen2Youth works with you to define study objectives and marketing opportunities. If you choose to create a private panel, please allow 4 to 6 weeks for recruiting the members. Once the panel is in place (ours or yours), the process for each study is about 8-10 weeks.

Select a topic based on business objectives, marketing opportunities and sales priorities
Develop and review the study assignment and questions
Implement the online survey, instructions and reporting tools
Deploy the assignment to panel members—they have 4 weeks to complete
Publish results and recommendations 4-6 weeks after the assignment closes